AAHomecare Refocuses, Retools Newsletter

Besides a new name and look, AAHomecare Insider aims to help providers learn about the association’s range of services and more easily get to the information they need.

As part of a broad effort to retool and refocus its efforts to help HME providers, the American Association for Homecare has relaunched its e-newsletter service as AAHomecare Insider.

Replacing Wednesday in Washington as the association’s flagship newsletter, AAHomecare Insider features a clean design with headlines, summaries, and links to full articles to make it easier for recipients to find and get to the information that matters to them.

Graphically, the newsletter’s look incorporates elements from redesigned marketing, a new logo, refreshed website, and new Medtrade booth that the association has rolled out in recent months as part of a broader effort to emphasize the range of services it offers and the work it is doing in addition to its national advocacy efforts.

Hence the new name, AAHomecare Insider, which reflects AAHomecare’s evolving mission as more than just “your voice in Washington,” and underscores the increasing emphasis the association has placed on payer relations and working with the full spectrum of payers beyond Medicare.

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.

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