Merits Health Products has launched a website that prioritizes providers, suppliers and consumers.
The new site is themed “A Better Mobility Experience. Online and Beyond.” It introduces “a significantly enhanced digital experience focused on improving access to product information, supporting dealer success, and simplifying the customer journey from product discovery to provider connection,” the manufacturer said in a Nov. 3 news announcement.
The platform was created to help all users — from home medical equipment (HME) suppliers and consumers to Assistive Technology Professionals (ATPs) and clinicians — to more effectively find the information they need.
“Product information has been reorganized to surface the most critical details clearly and quickly, reducing the time required to research products and support customer recommendations,” Merits said in the announcement. “Key information including HCPCS codes, weight capacities, specifications, documentation and product imagery is now consolidated in one location, allowing users to access the information they need without navigating multiple pages.”
“Whether you’re helping a customer select a mobility solution, preparing documentation, or researching product specifications in the field, access to accurate information should be fast and intuitive,” said Bret Tracy, Merits’ VP of sales and marketing. “Our new website was designed to remove friction and help our partners serve customers more efficiently.”
The new website provides consumers a streamlined experience that helps them to find optimal mobility solutions and to connect with an authorized provider.
“Recognizing the critical role dealers play in the customer journey, Merits has enhanced its dealer locator to make finding a local provider easier than ever,” the announcement said. “The website also more clearly communicates the company’s dealer-first business model, ensuring consumers understand that purchases and product consultations are fulfilled through authorized dealer partners. The result is a simpler, more transparent path from product research to provider engagement.”
The site was built to perform optimally regardless of where its visitors are at the time: in a showroom, clinic, consumer home or while on the road.
“Unlike traditional desktop-focused product websites, the new Merits platform was developed with a mobile-first mindset, providing a fully functional experience across smartphones, tablets and desktop devices,” Merits said.
“Our goal was not simply to build a new website,” added Andrew Maskery, Merits’ president. “It was to create a better experience that helps connect products, providers and people more effectively. We believe this platform is an important step forward in that mission.”
