Founded seven years ago, HME manufacturer Proactive Medical Products has been demonstrating that it can offer providers the range, service and product quality that can help them differentiate their businesses to patients and referral partners.

At the recent Oct. 22-23 Medtrade expo in Atlanta, CEO Brian Goldstein met with HME Business to talk about his company’s strategy to let providers have it their way — whether it’s through customized combinations of support surfaces and motors, or new offerings like its latest hybrid foam-air wheelchair cushion.

Watch the full video at bit.ly/2pRhcyH or right here: