Offering Value-Added Services to Customers While Avoiding Prohibited Inducements

DME suppliers can find themselves walking a legal tightrope: An important way to set themselves apart from their competitors is to offer services to existing and prospective patients — services that other suppliers cannot offer. Moreover, with the recent relaxation of the federal anti-kickback statute (AKS), the federal physician self-referral statute (Stark), and the federal beneficiary inducement statute, CMS and the OIG are encouraging the provision of value-added services to patients.

However, at the same time, it is important that DME suppliers not go so far that they inadvertently violate these statutes. And that is exactly where they must strike the right balance between adding value while avoiding inducements. This webinar will discuss the federal laws governing value-added services to patients; those value-added services that are legally acceptable; and those value-added services that may trigger a government enforcement action.

Learning objectives:

  • Learn about the federal laws that govern value-added services that DME suppliers can offer to existing and prospective patients.
  • Hear about value-added services that are legally acceptable.
  • Understand those value-added services that may trigger a government enforcement action.

Date: Thursday, July 29, 2021
Time: 2:00 p.m. (Eastern) / 1:00 p.m. (Central) / 11:00 a.m. (Pacific)
Duration: 1 hour

Jeff BairdJeffrey S. Baird, Esq., is Chairman of the Health Care Group at Brown & Fortunato, a law firm with a national health care practice based in Texas. He represents pharmacies, infusion companies, HME companies, manufacturers, and other health care providers throughout the United States. Mr. Baird is Board Certified in Health Law by the Texas Board of Legal Specialization and can be reached at (806) 345-6320 or

The webinar concludes with a live Q&A session.

A certificate of attendance is available for all individuals who register and attend the full webinar (live or on-demand).

All registrants will have access to the live event and an on-demand recording of the presentation. If registrants want to watch the presentation again or have a scheduling conflict, they can register and access the on-demand version of this webinar, which will be available after the live event.

A special thanks to our sponsors for providing this free event.

Brightree enables out-of-hospital care organizations to improve their business performance and deliver better health outcomes. The industry-leading cloud-based healthcare IT company provides solutions and services for thousands of organizations in home medical equipment, pharmacy and home infusion, and orthotic and prosthetic businesses.

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