A CBD Roadmap for HME Providers
HME providers know that CBD products can offer them a new way to diversify their revenues through a compelling retail category. Furthermore, they know that CBD can help the patient segments they already serve, as well as all-new client groups. However, they might not know how to get started or how to implement a business plan that will take advantage of this opportunity.
Like in most categories in the HME market, successful retailers will lead with education – making sure their patients and customers feel comfortable and confident. In order to do this, providers need to understand what CBD exactly is (and what it isn’t); how it works; and how they can effectively communicate its benefits to their existing patient base. Moreover, they need to understand the legal aspects of retailing CBD; how the right products can ensure repeat business; and how developing vendor partnerships is critical to their success.
This special HME Business education session will help providers chart a course toward lasting CBD business success.
You will learn:
- What CBD is, how it works, and how it benefits patients
- How to identify quality CBD products and brands
- How to effectively communicate CBD benefits to your existing clients
- How to create new and repeat business with CBD products
Duration: 1 hour
Kyle Lazernik is the Senior Director of Healthcare at Green Roads, the first pharmacist-founded CBD company and a leader in the industry. He’s an expert in the HME space as well as the CBD marketplace. Green Roads has been named the #1 privately-held CBD company in the U.S. and is renowned for producing the best CBD hemp extract products available. With over 50 SKUs, 10,000+ retailers and over 1 million customers, this award-winning company leads the industry in developing pure, potent products, setting the gold standard for quality control and compliance.
With years of experience in the burgeoning cannabis industry, Kyle Lazernik helps lead the Green Roads sales team on strategic and operational sales activities, focusing on establishing an ecosystem of collaboration and growth. He has helped expand Green Roads presence into multiple new markets including pharmacy, DME, lifestyle and natural food.