Wound Care's One-Two Punch

Modern retail is all about the customer experience. In the wound care patient’s world, the experience is even more important. With the changing healthcare landscape, incremental sales are now a part of the consumer healthcare experience.

But how do you make sure the patient is satisfied with the experience, enjoys optimal therapeutic benefits, and that the products you provide match your wound care patients’ needs and wants — all while revenue to your bottom line? Moreover, how do you use rapport building and questions to build and maintain a long-term relationship at the same time to preserve your mission, too?

This webinar will teach wound care professionals how cash products can enhance the patient experience, the financial and intangible benefits of incremental sales, and how to connect with patients and sell the benefits of the products to them.

Learning Objectives:

  • What caretailing is, and how it connects retail sales to patient outcomes.
  • The tangible and intangible benefits to wound care patients’ recovery and care.
  • Incremental sales and understand why they are so important in healthcare right now.
  • Specific examples of product bundling for wound care patients’ needs.
  • The kinds of questions that will build rapport with patients and uncover their needs.
  • Getting the right products to patients for the right reasons.

Duration: 1 hour

Attendance is FREE 

Don’t miss out… register today!

About Our Speakers:

Heather TrummHeather Trumm BSN, RN, CWON, is the director of Wound Care and Bariatrics at VGM. She educates VGM members about the importance of diversifying product selection and incorporating aspects of wound care into their product mix, and shows providers how to care for the patient with wounds. Trumm's past nursing experience encompasses medical/surgical nursing, community and public health nursing, home health care nursing and she also worked in sales for major health care corporations. She has lectured at conferences, trade shows and seminars all across the country. She is a member of the National WOCN Society, president for the Iowa Affiliate of the WOCN Society, and a supporter of the National Nurses Association.

Maria MarkusenMaria Markusen is the director of operations and development for VGM & Associates. Her responsibilities include managing day-to-day operations and strategizing retail solutions for members. Before joining VGM, Markusen was co-founder of Simply Shops and COO of Simply Retail, providing outsource retail solutions and retail consulting for hundreds of hospitals and other healthcare organizations. Prior to her career in healthcare retail, Markusen was vp of sales, president and CFO of multiple national long-term care companies, serving the healthcare industry and the nation's seniors.

Additional Webcast Access: Watch & Listen When You Want

All registrants will have access to the on-demand version of this Webcast which will be available until Aug. 30, 2017.

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