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VGM Forbin Names VP of Product Innovation
Page Smith is a seasoned IT and digital executive.

May 5, 2026 by Laurie Watanabe

VGM Forbin has named Page Smith its new vice president of product innovation.

The organization described Smith as “a seasoned IT and digital executive with more than 18 years of experience leading enterprise technology, digital transformation, and high-growth teams” in a May 4 announcement.

Smith’s experience traverses the consumer goods, manufacturing, distribution, healthcare and finance industries “with a career centered on aligning technology strategy to business outcomes,” the announcement added. Most recently, Smith was vice president of technology for Brownells/2nd Adventure Group, an investment company focused on outdoor activities.

“Page’s experience at the intersection of technology, digital strategy, and business growth is exactly what we need in our new VP of product innovation role as VGM Forbin continues to push the boundaries of what’s possible with our web, marketing and IT products,” said Cassi Price, president of VGM Forbin. “His collaborative mindset reflects the same spirit shared across our technology leadership — focused on working together to deliver innovative, scalable solutions. His background in leading digital transformation and building high-performing teams aligns perfectly with where we’re headed.”

“I am incredibly honored and excited to be joining VGM Forbin as VP of product innovation and to begin this next chapter with an organization that has such a strong reputation for innovation, service and industry leadership,” Smith said. “I truly feel that the opportunities for new growth at VGM Forbin are plentiful, and I am energized by the chance to help identify new verticals while continuing to strengthen the outstanding solutions already in place for our customers.

“I look forward to working alongside a group of talented, passionate, and tenured professionals who clearly care deeply about their customers and the work they do each day. Great outcomes are built by great people, and it is exciting to join a team with that level of expertise, commitment and collaborative spirit.”

As for how technology could support home medical equipment professionals, Smith added, “The future holds tremendous opportunity through tailored web platforms, process automation, AI [artificial intelligence] and ITSM [IT service management] solutions — and there is no better foundation for that future than a team with unmatched industry knowledge and passion like VGM Forbin.”

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