Trella Health has introduced its integrated Marketscape CRM for home medical equipment (HME) and infusion businesses.
In an Oct. 3 news announcement, the company said, “Trella customers will gain a unified user experience that brings together strategy, planning, sales execution, and performance insights. The new platform provides direct navigation between the market insights solution and CRM for complete account activity visibility and a more efficient workflow.”
Rebecca Molesworth, VP of Product for Trella Health, said in the announcement, “At Trella, we are dedicated to understanding our customers’ unique needs in the HME and Infusion markets, and we are constantly innovating our solutions to provide them with the tools they need for success. We’re thrilled to introduce our new integrated CRM solution to the HME and Infusion markets, allowing organizations a path to achieve increased productivity, streamlined workflows, and better outcomes.
“With Marketscape CRM, we’re not just helping our customers navigate the market; we’re helping them create their own path to success.”
In creating Marketscape CRM, the Trella Health team worked with HME and infusion customers “to gain valuable insights into operational workflows, challenges, and specific requirements that they have for Marketscape CRM. Guided by this feedback, Marketscape CRM will feature advanced reporting, improved usability, and a seamless flow of assignments between CRM and Trella’s Marketscape insights for a streamlined workflow.”
The new Customer Relationship Management (CRM) system integrates with “more than 30 leading Electronic Health Records,” Trella Health said, to give sales and marketing teams “access to referral stage tracking and success measurements. With the additional integration of Marketscape Insights into the CRM, users can experience a seamless workflow, from targeting exercises to preparing for conversations with referral partners.”
