A new web site has launched to help providers of services to seniors market their businesses and reach new customers.

SeniorCarMarketer.com, launched by Fisher Vista, helps providers with general publicity efforts, increase web site traffic, and improve search engine rankings. The site is similar to Fisher Vista’s HRmarketer.com, a marketing and PR service targeted toward the human resources marketplace, which was launched in 2002.

SeniorCareMarketer.com functions like a “virtual agency,” providing databases of marketing and public relations opportunities, as well as press release distribution, campaign management, and social networking services. A full range of Internet marketing PR and SEO services are also available.

The site’s databases include profiles of healthcare industry journalists and bloggers, media outlets (including advertising information, editorial calendars and list rental information for direct marketing), conferences and trade shows, speaking opportunities, award competitions, and more. All are designed to help providers reach  buyers and those who influence the purchase of products and services related to the care of older adults, including the seniors themselves.