Call a sales person what you will: account … [Read more...]
The Legal Aspects of Using Data for Marketing
Jeffrey S. Baird, Esq., is Chairman of the Health … [Read more...]
Urology Sales Pro-Tips
As we kick off the New Year, HME providers need to … [Read more...]
‘Caretailing’ Your Way into the Baby Boomer Marketing
To sell to a baby boomer, the best route is a … [Read more...]
Living in the Micro-Moment
Do you remember a time when we didn’t have … [Read more...]
Mobility: Building on the Initial Sale
Pinning down the exact value and expected growth … [Read more...]
Reaching Baby Boomers
Acting as both customer and caretaker, baby … [Read more...]
Time for Boot Camp
As the evolution of customer service continues, so … [Read more...]
The Art of Marketing Orthopedics
Orthopedic soft goods continue to be popular … [Read more...]
Driving Sales, Relationships Through Education, Service
Many new DME customers will come into … [Read more...]