Sleep equipment maker ResMed is working with “The Dr. Oz Show” to launch a national sleep study that seeks to better understand national sleep habits while also publicizing the importance of sleep health.
The campaign launched on today’s “The Dr. Oz Show,” with viewers getting the opportunity to enroll in the national sleep survey, as well as be eligible to win a free S+ sleep monitor. ResMed will be giving away 1,000 of its S+, which is the world’s first non-contact sleep tracker and smartphone app designed to help people track, better understand and improve their sleep.
ResMed and “The Dr. Oz Show” will use sleep data anonymously collected from the show’s registered S+ users to determine, for the first time, America’s overall Sleep Score.
To demonstrate how the S+ by ResMed determines sleep scores, several Dr. Oz Show viewers have been provided with the S+ and asked to log their sleep scores, which will range between zero and 100. Dr. Michael Breus, a clinical psychologist, Diplomat of the American Board of Sleep Medicine, Fellow of The American Academy of Sleep Medicine, and member of “The Dr. Oz Show’s” clinical advisory board, will reveal the sleep scores of each of these viewers during the broadcast.
“Sleep is the most underappreciated health crisis in America,” said Dr. Mehmet Oz, host of ‘The Dr. Oz Show.’ “Type ‘Why am I’ into Google and the first and most commonly searched terms are ‘so tired’ and ‘always tired.’ In our surveys, 42 percent of respondents sleep less than six hours a night. This partnership with ResMed is a great way for us to assess the sleep habits of our nation. Understanding public health patterns lets us build new pathways to wellness, and sleep is an area where we can make a huge difference.”
“We are excited about highlighting the importance of healthy sleep with Dr. Oz, and promoting the need for a sleep revolution,” said Colin Lawlor, ResMed’s vice president of consumer programs. “Our goal is to give Dr. Oz’s viewers and the general public a greater appreciation for sleep by empowering them with the technology that can help them lead more productive, healthier and happier lives.”
As part of the campaign, more than 20,000 viewers will also be able to participate and purchase an S+ by ResMed for only $50 (which is a $79.99 discount from the manufacturer’s suggested retail price), by redeeming a code through www.doctoroz.com.
Viewers that enroll in the survey will also be entered to win a romantic dream vacation to the newest property in the portfolio of Six Senses Hotels Resorts Spas: Six Senses Zil Pasyon. The resort is located on the private island of Félicité in the Seychelles, accessible by helicopter or speedboat, and features 30 pool villas.
For more information about the campaign, visit www.sleepscore.com.