If providers learned anything from COVID-19, it’s that they need a more robust and professionally aggressive selling process. Ty Bello, CEO of HME sales coaching and consulting firm Team@Work, explains why the new normal for HME sales will be grounded in market data and customer relationship management. He discusses how HME market data has grown will be the driving force helping HME sales teams to grow existing referral sources and open new ways to gain market share. Then, he delves into the power of CRM holds for sales teams and how they can leverage it for success. Sponsored by PlayMaker Health.