Sales & Marketing

Features & Articles

  • The Legal Aspects of Using Data for Marketing

    Industry legal expert Jeffery S. Baird, Esq. examines the key legal considerations when using you patient and collections data to drive marketing efforts. 02/01/2018

  • Observation Deck

    Coaching vs. Managing

    The entire approach toward sales team development needs to evolve toward coaching. Here's how to implement a sales coaching approach. 02/01/2018

  • Products & Technology
    plant growing

    Harvesting HME Claims and Patient Data

    Providers are increasingly reaching out to new markets as they hunt for new revenue opportunities, such as in-store retail, e-commerce, facilities-based care, and private payer. We examine how providers can use the data they collect to construct and disseminate effective marketing messages that will win those new customers. 02/01/2018

  • Urology Sales Pro-Tips

    Accelerate your urological business with these four sales strategies. 01/05/2018

  • 'Caretailing' Your Way into the Baby Boomer Marketing

    Retail expert Rob Baumhover shares some insights into retail strategies for Boomers. 12/01/2017

  • Business Solutions
    baby boomers

    Reaching Baby Boomers

    The Baby Boom is not like previous generations of HME customers. How can providers ensure their products, marketing and sales efforts are connecting in the way that they should with this key market? 12/01/2017

  • Problem Solvers

    Mobility: Building on the Initial Sale

    How can providers better understand retail power mobility accessory opportunities, and how can they expand their sales volume? 12/01/2017

  • Observation Deck

    Living in the Micro-Moment

    In an age all the answers at clients' fingertips, how do you ensure your HME business is 'in the moment' with today's consumer? 12/01/2017

  • Provider Strategy

    Time for Boot Camp

    Providers must shape their staff into Customer Engagement Officers. 10/01/2017

  • Business Solutions
    Marketing Orthopedics

    The Art of Marketing Orthopedics

    The number of ailments and susceptible population segments aided by orthopedic soft goods has created ample marketing opportunities for HME providers. 08/01/2017

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