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Industry legal expert Jeffery S. Baird, Esq. examines the key legal considerations when using you patient and collections data to drive marketing efforts.
02/01/2018
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Observation Deck
The entire approach toward sales team development needs to evolve toward coaching. Here's how to implement a sales coaching approach.
02/01/2018
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Products & Technology
Providers are increasingly reaching out to new markets as they hunt for new revenue opportunities, such as in-store retail, e-commerce, facilities-based care, and private payer. We examine how providers can use the data they collect to construct and disseminate effective marketing messages that will win those new customers.
02/01/2018
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Accelerate your urological business with these four sales strategies.
01/05/2018
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Retail expert Rob Baumhover shares some insights into retail strategies for Boomers.
12/01/2017
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Business Solutions
The Baby Boom is not like previous generations of HME customers. How can providers ensure their products, marketing and sales efforts are connecting in the way that they should with this key market?
12/01/2017
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Problem Solvers
How can providers better understand retail power mobility accessory opportunities, and how can they expand their sales volume?
12/01/2017
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Observation Deck
In an age all the answers at clients' fingertips, how do you ensure your HME business is 'in the moment' with today's consumer?
12/01/2017
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Provider Strategy
Providers must shape their staff into Customer Engagement Officers.
10/01/2017
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Business Solutions
The number of ailments and susceptible population segments aided by orthopedic soft goods has created ample marketing opportunities for HME providers.
08/01/2017