Sales & Marketing

Features & Articles

  • CRM in HME: Going with the Workflow

    CRM can play a crucial role in HME sales, but it must align with how providers do business. How can providers implement and leverage an effective CRM strategy? 06/27/2018

  • Observation Deck

    HME Retail: 2023

    What's your five-year plan when comes to your retail revenue? 06/01/2018

  • Editor's Note

    Providing Your Value

    Social media offers a powerful way to bond with clients. Has the Facebook scandal changed that? 05/01/2018

  • The Legal Aspects of Using Data for Marketing

    Industry legal expert Jeffery S. Baird, Esq. examines the key legal considerations when using you patient and collections data to drive marketing efforts. 02/01/2018

  • Products & Technology
    plant growing

    Harvesting HME Claims and Patient Data

    Providers are increasingly reaching out to new markets as they hunt for new revenue opportunities, such as in-store retail, e-commerce, facilities-based care, and private payer. We examine how providers can use the data they collect to construct and disseminate effective marketing messages that will win those new customers. 02/01/2018

  • Observation Deck

    Coaching vs. Managing

    The entire approach toward sales team development needs to evolve toward coaching. Here's how to implement a sales coaching approach. 02/01/2018

  • Urology Sales Pro-Tips

    Accelerate your urological business with these four sales strategies. 01/05/2018

  • Problem Solvers

    Mobility: Building on the Initial Sale

    How can providers better understand retail power mobility accessory opportunities, and how can they expand their sales volume? 12/01/2017

  • Business Solutions
    baby boomers

    Reaching Baby Boomers

    The Baby Boom is not like previous generations of HME customers. How can providers ensure their products, marketing and sales efforts are connecting in the way that they should with this key market? 12/01/2017

  • 'Caretailing' Your Way into the Baby Boomer Marketing

    Retail expert Rob Baumhover shares some insights into retail strategies for Boomers. 12/01/2017

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