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Podcast
Going forward, providers' sales teams must implement a more robust sales process that integrates market data and CRM.
03/16/2021
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Observation Deck
Providers of all sizes either survived or thrived in 2020. Regardless of how our businesses fared in 2020, we must approach sales planning in 2021 differently.
02/04/2021
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Podcast
As we tally the pandemic lessons learned in 2020, sales coaching expert Ty Bello discusses how sales strategy will change for HME in 2021.
01/28/2021
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Supporting consumer credit plays a key role in retail sales. What do providers need to know to support healthcare-specific credit cards — and reap the benefits?
07/07/2020
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Observation Deck
The COVID-19 crisis has forced us to adopt a set of new phrases and behaviors into our daily lives, but we can still do things to strengthen our lasting relationships with patients, caregivers, referrals, coworkers and all the people in our lives.
05/13/2020
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A Q&A with the three HME business leaders that formed the recently announced Spiro brand to get a deeper look at what motivated the merger, their branding, technology approach and strategy for serving their New England markets.
04/23/2020
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Online Presence
Your pharmacy's marketing success may depend on taking control of your online presence — even if you didn't know you have one.
04/01/2020
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Across the country, providers of varying care categories and business models are developing best practices and common protocols for sales, patient visits, deliveries, telehealth, referrals relations and operations, according to survey interviews.
04/01/2020
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Chiropractors are an important secondary referral source for providers of pain management products. What do you need to know before reaching out to them?
11/19/2019
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Observation Deck
Providers have known for a long time that competitive bidding would spell the end of big public payer profits. So why keep pining for the past?
09/01/2019