Sales & Marketing

Features & Articles

  • Podcast

    The New Normal for HME Sales

    Going forward, providers' sales teams must implement a more robust sales process that integrates market data and CRM. 03/16/2021

  • Observation Deck

    The Essential Stand-Out Sales Approach for 2021

    Providers of all sizes either survived or thrived in 2020. Regardless of how our businesses fared in 2020, we must approach sales planning in 2021 differently. 02/04/2021

  • Podcast

    HME Sales Leadership in 2021

    As we tally the pandemic lessons learned in 2020, sales coaching expert Ty Bello discusses how sales strategy will change for HME in 2021. 01/28/2021

  • HME and Consumer Financing Options

    Supporting consumer credit plays a key role in retail sales. What do providers need to know to support healthcare-specific credit cards — and reap the benefits? 07/07/2020

  • Observation Deck

    Being Social in the New Normal

    The COVID-19 crisis has forced us to adopt a set of new phrases and behaviors into our daily lives, but we can still do things to strengthen our lasting relationships with patients, caregivers, referrals, coworkers and all the people in our lives. 05/13/2020

  • The Spiro Merger: The Best of Both Worlds

    A Q&A with the three HME business leaders that formed the recently announced Spiro brand to get a deeper look at what motivated the merger, their branding, technology approach and strategy for serving their New England markets. 04/23/2020

  • Online Presence
    using a tablet

    Go Google Yourself!

    Your pharmacy's marketing success may depend on taking control of your online presence — even if you didn't know you have one. 04/01/2020

  • COVID-19 Protocols, Practices Quickly Emerging in HME Industry

    Across the country, providers of varying care categories and business models are developing best practices and common protocols for sales, patient visits, deliveries, telehealth, referrals relations and operations, according to survey interviews. 04/01/2020

  • Chiropractors and Pain Management Services

    Chiropractors are an important secondary referral source for providers of pain management products. What do you need to know before reaching out to them? 11/19/2019

  • Observation Deck

    It's Time to Move on

    Providers have known for a long time that competitive bidding would spell the end of big public payer profits. So why keep pining for the past? 09/01/2019

Webinars & Webcasts

HMEB Podcast: The New Normal for HME Sales