As providers broaden their sources of reimbursement and revenue, they face a learning curve in terms of how they are going to create and disseminate marketing messages that will resonate with these disparate sets of clients. One-size marketing does not fi t, and providers need help. Fortunately, DME manufacturers offer an array of marketing support services that lend a hand.
Products & Technology
In many ways, inventory and supply chains function as a lynch pin in the success of HME businesses. Providers must be able to get equipment and resupply items to patients quickly, while minimizing their inventory footprint. It's not an easy balance to strike. However, new approaches to the HME supply chain are helping them accomplish that.
Providers risk what economists call the "opportunity cost" by trying to exert hand-son control of every aspect of their business. Like many companies they will need to focus on their core missions will learning to off-load other aspects of what they do.
Somewhere dissent and bickering with CMS became the order of the day and it has cost our industry dearly. It is time for a change. Policy administrators and the HME industry need to act as colleagues.
Some providers might find it hard to believe, but there is a growing retail respiratory equipment market. How is it expanding and how can providers tap into it?
Medtrade returns to The Big Peach this October to serve up its blend of education and expo. We review what's in store in terms of the conference, pre-show and networking opportunities.
As HME providers well know, the name of the game is revenue diversification. The key is to find related markets that let providers leverage their existing product expertise. One such opportunity in that regard is sports therapy/rehab. We take a look at some of the latest offerings on the market.