As more and more providers move into cash sales, and learn the fundamentals, such as merchandising, sales training and marketing, we look to some retail veterans to learn some of the advanced lessons they've picked up on the pathway toward cash sales enlightenment. Their answers help set the stage for the next steps in the HME industry's retail revolution.
Products & Technology
The web is playing an increasingly important role in how providers communicate with patients, market their businesses, and even conduct transactions. How can providers better wield their web sites, and how will the role of providers' online presences evolve and help shape the future of HME.
In 2014, HME providers must look carefully at their organizations to identify their own processes and results to ensure that they match the goals of the collaborative care networks, such as Accountable Care Organizations (ACO) and Managed Care Organizations (MCO) that are forming in their community.
Medtrade Spring Preview 2014
Today’s wired senior population is arguably more informed than ever before. Armed with smartphones, tablets and computers, seniors are often educated shoppers who want the best value for their money. So how do HME providers continue to bring value to the patient relationship?