HME Business December 2013

December 2013


Feature

Annual Oxygen Outlook

Oxygen Outlook

Adapting to Survive; Adapting to Succeed

By Joseph Duffy

The oxygen industry may be stable, but competitive bidding and audits will endure through 2014, hampering oxygen providers’ ability to increase cash flow. The time to change is now. Industry experts offer tips to help respiratory providers find success in the new oxygen landscape.


Wound Care: Patching up Lost Revenue

Business Solutions

Wound Care: Patching up Lost Revenue

By David Kopf

Various providers are trying to fi nd ways to expand their offerings in order to compensate for revenues cut short by Round Two of competitive bidding. Wound care is coming to the surface as a key way to accomplish that; it reaches patient groups and referral partners providers already serve, and complements many of their existing offerings. What's needed to branch out into this market?


Column

Observation Deck

Driving HME Sales via the Web

By Dennis Olsen

Understanding how consumers of HME behave online will help shape a winning sales strategy.


Editor's Note

Getting Creative with Retail Marketing

By David Kopf

Providers should take every opportunity to develop and deploy retail sales and marketing campaigns. A good example would be Bath Safety Month coming up in January.


Article

Dr. Comfort Scan

Product Spotlight

Making an Accurate Map

By David Kopf

Without an accurate “map” of a patient’s foot, a shoe or orthotic insert will not deliver the correct support, circulation and relief that a patient requiring special footwear needs. The Dr. Comfort Scan aims to take orthopedic footwear accuracy to the next level.


Problem Solvers

Maintaining Sleep Resupply Success

By Joseph Duffy


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