The oxygen industry may be stable, but competitive bidding and audits will endure through 2014, hampering oxygen providers’ ability to increase cash flow. The time to change is now. Industry experts offer tips to help respiratory providers find success in the new oxygen landscape.
Various providers are trying to fi nd ways to expand their offerings in order to compensate for revenues cut short by Round Two of competitive bidding. Wound care is coming to the surface as a key way to accomplish that; it reaches patient groups and referral partners providers already serve, and complements many of their existing offerings. What's needed to branch out into this market?
Understanding how consumers of HME behave online will help shape a winning sales strategy.
Providers should take every opportunity to develop and deploy retail sales and marketing campaigns. A good example would be Bath Safety Month coming up in January.
Without an accurate “map” of a patient’s foot, a shoe or orthotic insert will not deliver the correct support, circulation and relief that a patient requiring special footwear needs. The Dr. Comfort Scan aims to take orthopedic footwear accuracy to the next level.