The latest HME Business webinar will focus on the growth potential of maternal health and maternity products.
The free webinar, starting at 2 p.m. Eastern time, is Breast Pumps & Beyond: Growing Your DME Maternity Category.
Presenters Brett Siegal, the director of marketing and business development for Geriatric Medical and DDP Medical Supply, and Jessica Ann Bennett, director of marketing and sales for Spectra Baby USA, will discuss how DME suppliers can build a successful maternity products program.
Topics will include how to reach more parents and referral sources via effective marketing campaigns;
how to increase average revenue per order by also offering milk storage bags and accessories; and why the maternity products segment can offer stability and growth while supporting families.
The one-hour webinar, sponsored by Geriatric Medical and Spectra, will include a live Q&A session. Registering will grant access to the live webinar and to the on-demand archived webinar.
The presentation is designed for suppliers thinking of expanding into the maternity products segment for the first time, as well as for established maternity products providers looking for new strategies to try. Free registration is now open.
