Auto lift and access ramp manufacturer Harmar has created a Business Development Department to assist its dealers in growing their businesses.

Arguing that reimbursables “are no longer the focus of the industry” a statement from Harmar says the company will provide cash sales experts to help providers learn how they can increase their bottom lines and prepare for a “baby boomer tsunami.”

The new department will supply programs, marketing help, and training via webinars and at Harmar’s Sarasota, Fla. offices. The assistance includes:
• Co-op advertising.
• Custom marketing tools.
• Literature, posters and other communications material.
• A display unit program.
• Representatives with deep industry knowledge and training vehicle compatibility.