GMSS Holdings — the parent company of DDP Medical Supply and Geriatric Medical & Surgical Supply — has a new Chief Digital Officer (CDO).
Justin Racine was introduced as CDO in an April 27 press release.
“In this role, Racine will lead the organization’s digital transformation strategy, with a focus on advancing AI [artificial intelligence]-driven commerce, enhancing customer experience, and aligning digital and physical operations across the enterprise,” the announcement said.
“Racine brings more than 16 years of experience in brand strategy, digital commerce and marketing leadership,: the company added. “A published author and sought-after industry expert, he is known for translating complex business challenges into clear, compelling strategies that drive measurable impact — with a heavy focus on building experiences that humanize buying and product discovery.”
He most recently served as assistant vice president of commerce strategy for Perficient, which the release noted is “a leading global AI-first digital consultancy. “There, he led go-to-market strategy and advised enterprise clients on solving complex business and technology challenges. His areas of expertise include generative AI commerce experiences, extended reality, unified customer journeys, and enterprise digital transformation.”
“Justin’s appointment marks an exciting milestone,” said Jeffrey Siegal, CEO of GMSS Holdings. “His forward-thinking approach to digital innovation and deep expertise in AI-driven commerce make him uniquely positioned to build on our strong foundation — expanding our capabilities and accelerating the next phase of our growth.”
“There’s real momentum across the platform right now, and I’m excited to help accelerate it,” said Racine. “This organization has always been rooted in service and strong customer relationships. Now, we will look to build on that foundation with modern digital capabilities — leveraging AI, unified commerce strategies, and innovative experience design — to better support our customers and partners.”
