Fisher & Paykel Healthcare (NZX: FPH, OTC: FSPKF) is showing its full-face sleep apnea mask lineup a little marketing love.
A new campaign, “Powered by Curiosity,” is highlighting the Auckland, New Zealand-based manufacturer’s full-face mask offerings. In an Aug. 4 announcement, the company said the campaign “invites clinicians, durable medical equipment providers, and patients to take a closer look at why F&P’s full-face masks are so effective in helping obstructive sleep apnea patients get a great night’s sleep.”
“We’ve had great momentum with the Solo and Nova Micro masks in the nasal and nasal pillows categories,” said Subbarao Potharaju, marketing director for U.S. Homecare. “Now, we’re turning attention to our full-face range – our Evora Full, Vitera and Simplus masks. These are dependable masks that have been trusted by clinicians and patients for years, and this campaign is about reinforcing that trust and showcasing the innovation behind them.”
The Powered by Curiosity campaign officially launched across American digital print and social media channels on Aug. 4.
