Essentially Women, a group purchasing organization for providers of women’s healthcare products, will host Focus On The Future 2009, its ninth annual educational conference and tradeshow in Charleston, S.C. from March 30 to April 1.
The event will provide members with solutions for successful business development and management. Key speakers and topics include:
Denise M. Fletcher, esq., sponsored by Trulife, will present Effective Marketing within Legal Boundaries. Fletcher will show that because competition in the HME industry has gotten tough, providers must maintain strong marketing programs. This program will outline ways providers can market to consumers and referral sources, and can enter into joint ventures, while staying within the law. Fletcher will also present An Ounce of Prevention: How to Prepare for Audits and Avoid Overpayments., which will demonstrate how to create and implement a successful compliance program.
Louis Feuer, sponsored by American Breast Care, will present Customer Service Strategies for Exceeding Expectations, which provides strategies for tearing down the barriers to quality service, how to exceed customer expectations, and strategies for building rapport. Feuer will also moderates a panel of industry leaders during The Marketing Think Tank: A Time for Learning from Our Peers.
Andrea Stark, sponsored by Trulife, will present The Medicare Program and Your Business to show how how recent and upcoming changes in Medicare regulations will impact providers’ day-to-day operations, how to include changes in the 25 Medicare standards, and how they relate to the new Quality Standards and Accreditation requirements. Stark will also provide the latest information on the surety bond requirement.
Other topics to be covered by additional speakers include:
- Accreditation
- Branding & Promotional strategies
- Effective and legal sales and marketing strategies
- Improving cash flow and profitability
- New technology and product development
- Performance improvement
- Personal and professional development
- Specialty product training and education
- Wining customer service strategies
- Writing your compliance program
The event will include trade show featuring more than 60 exhibits from manufacturers and distributors of women’s health care products, and a social reception to encourage networking. Providers in the women’s health care market that want to know more about Focus on the Future can learn more by calling 800-988-4484 or emailing melissa@essentiallywomen.com.
