Sports Therapy / Rehab

For many providers, succeeding in retail sales lies in capitalizing on niches that leverage their considerable expertise. If a provider can identify a related market that lets it leverage its knowledge and access to the right products, it can cement solid relationships with that client segment.

One of those niches is sports therapy/rehab. Many sports therapy/rehab offerings are items providers already supply, or are related to them. Moreover, these products are often very much in line with providers’ staff expertise. Some of the clearly related sports therapy/rehab products would be compression garments and especially stockings; braces, supports and other orthopedic offerings; as well as both stock and custom orthotics.

Also, the sports therapy/rehab market lets providers upsell with much-needed items, such as cold and heating packs, and pain management items, which also appeal to other DME patients. And, for some providers that might specialize in certain DME categories, such as mobility, they can even establish themselves in unique athletic markets, such as wheelchair sports.

Undoubtedly, athletes of all types, professional and amateur, young and old, those with medical conditions and without, will at some point need sports rehab/therapy products, and providers are in a unique position to serve that need. Let’s look at some of the latest offerings on the market: