As providers work to expand their revenues, one long-standing category provides a good mix of retail and funded revenue that is also supported by solid demographics: orthopedics.
For starters, orthopedic goods are products that often meet the criteria for reimbursement, and are more often covered than not when prescribed as medically necessary. Also, when orthopedics are prescribed, there are many items providers can sell on a retail that dovetail with those products to increase theirs profits. For instance, when a patient needs a knee brace, the provider can up-sell heating pads, analgesics and knee wedges. Or, when a lumbar or cervical support is prescribed, the provider can sell positioning pillows and cushions, heating pads, pain relief devices, analgesics and reaching aids.
But orthopedic goods can also be sold on a retail basis, as well, and when you consider the demographics that need these offerings, the argument to offer orthopedic products becomes even stronger. Baby Boomers represent a key patient population, and selling orthopedic products to this huge customer base can offer a high rate of success given that many of the can self-fund. Also as that population ages and people that are older remain physically active longer, an increasing number of those people require some type of supports and braces to help maintain those active lifestyles, as well as to prevent and treat minor injuries.
Suffice it to say that orthopedic products clearly represent a key revenue opportunity for providers, and one that lets them leverage existing patient relationships and their in-depth product knowledge. Let’s take a look at some key orthopedic offerings:
ING Source Inc.
FS4 Orthotic Sock
Orthotic sock with FS6 technology to prevent Plantar Fasciitis
The FS4 Orthotic Sock is a new breed that deviates from the traditional style of sock-making with function leading form and incorporates the award winning and patented FS6 technology. Featuring patented Compression Zone Technology, there is support and functional lift of the foot arch tissue with medical grade compression for control and prevention of PF. The result is a bracing sock that provides orthopedic support, not just blister protection.
ING Source Inc.
DS6 Decompression Foot Sleeve with K-Zone Technology
Foot sleeve designed to relieve pain, swelling
The DS6 Decompression Foot Sleeve with K-Zone Technology simulates therapeutic taping to relieve the painful symptoms of moderate to severe Plantar Fasciitis, heel pain, foot swelling, and other arch and heel conditions. Proper circulation, in conjunction with muscle, ligament, and tissue support is an important key for maintaining, recovery and strengthening after a day’s work or a workout.
ING Source Inc.
WS6 Wrist Bracing Sleeve
Compression Zone Technology to relieve wrist pain
- Supports and stabilizes without bulky straps or cuffs.
- Slip-on design allows sleeve to be worn under clothes.
- Uses medical-grade Compression Zone Technology.
Bell-Horn Pro Wrap Thumb Stabilizer
Stabilizer gives customizable support
- Features universal wrap-around and low profile.
- Removable and moldable aluminum for customizable support.
- Moveable, elastic thumb strap provides the option for additional compression.
ING Source Inc.
KS7 Knee Bracing Sleeve
Relieve knee pain with warmth, strength, and support
- Easy-on fit for continuous support, day or night.
- Eliminates bulky straps and inconvenient immobility.
- Non-slip design keeps sleeve in place.
Bell-Horn Pro-Fit Wrist
Lightweight write brace offers universal fit
- Features a patented single-pull elastic lace-closure system.
- Soft, breathable liner for comfort.
- Pre-contoured aluminum palmar stay for anatomically correct fit.
Apex Foot Health Industries LLC
A Stylish Boat Shoe for Women
- Recommended for women who have
bunions, arthritis, diabetic feet, or who
need shock removable insoles, high/wide
toe box, adjustability, stability, and
- The Sydney style is soft, light and beautiful.
This feminine boat shoe is the
lightest fashion-forward therapeutic shoe
- The shoe features soft, breathable mesh
linings; a slip-resistant rubber outsole; and
toomy toe-box design.
New Hosiery Adds a Splash of Color
- Providers can now delight their lymphedema
clients with an even wider selection
of colors and patterns.
- Compression company medi USA has
added eye-catching colors and patterns
for its mediven 550 flat knit leg and toe
- The line adds three new colors (brown,
grey, and berry) combined with three
new patterns (animal, crosses, and
to result in nine beautiful
and stylish designs.
Pedi-Smart Compression Anklet
Compression sleeve ideal for controlling edema
- The Pedi-Smart Compression Anklet is
built from lightweight elastic that stretches
comfortably, providing Grade III compression
(30-40mm hg) for an optimal fit while
gently compressing to help relieve pain.
- The compression anklet provides a graduated,
compression from the metatarsals
through the calf to help increase venous
activity through the healing process.
- It eases pain, reduces swelling and
promotes healing, to help with
Thermoskin Flexion & Extension Hinged Elbow Brace
Heated, hinged elbow brace focuses on stability, range of motion control
The Thermoskin Flexion & Extension Hinged Elbow Brace can be set at selected degrees. Adjustable ulna and humerus cuffs secure the brace and provide a more conforming fit. The brace also incorporates the added benefits of Thermoskin’s heat therapy, increased circulation along with light compression. The Thermoskin Flexion and Extension Hinged Elbow Brace has received a PDAC HCPCS coding verification letter for L3760. Thermoskin increases skin temperature and circulation for effective heat therapy, and incorporates Trioxon lining which is soft and allows for increased air flow for comfort.