ATLAS Technology is celebrating 15 years of serving stakeholders in the home medical equipment (HME) and Complex Rehab Technology (CRT) industries.
In a July 29 press release, the revenue cycle management (RCM) software specialist announced a rebranding and the launch of a newly designed website.
“Since its founding in 2010, ATLAS Technology has consistently pushed the boundaries of RCM technology, empowering CRT providers across the industry to harness data and drive smarter decisions,” the news announcement said. “Over the past 15 years, ATLAS has grown out of a multi-location CRT provider business into a trusted strategic partner serving CRT/HME providers across the U.S.A.”
ATLAS has updated its company colors with “a vibrant, modern palette that reflects clarity, confidence and creativity — qualities at the heart of ATLAS’s approach to technology.”
The company also revealed a new logo and graphics “that align with the company’s vision of simplicity and high performance.”
“Our 15-year milestone represents not just longevity, but continual evolution,” said Bill Paul, the CEO and founder of ATLAS Technology. “This anniversary is the perfect moment to reintroduce ourselves to the market with a refreshed identity that reflects our forward-thinking spirit and commitment to CRT Workflow software.”
The new ATLAS Technology website boasts an enhanced user experience and easier navigation. The website shines the spotlight on ATLAS’s products and services, what they can accomplish, and customer success stories. An ATLAS timeline traces the company’s history from 1999 — when Academy Medical Equipment began providing mobility products to clients in Las Vegas, Nevada — to 2010, when ATLAS was founded because the Academy Medical Equipment team was frustrated by the lack of efficient software options for CRT and HME providers.
The timeline continues through 2024, when ATLAS introduced artificial intelligence (AI) intake to Workflow, and “order entry time drops from 10 minutes per patient to 30 seconds.”
“The rebranding initiative reinforces ATLAS Technology’s focus on delivering scalable, intuitive and impactful technology solutions in an increasingly digital and data-driven world,” the announcement said. “With a new look and a strong foundation, ATLAS Technology is poised for continued growth and innovation. The company remains committed to building powerful tools that simplify complexity, drive efficiency, and help clients unlock the full potential of their data.”
While pausing to look back at what the Las Vegas-based ATLAS has accomplished, Paul also anticipated what will come next.
“We’re excited about where we’ve come from — and even more excited about where we’re headed,” he added. “This refresh is just the beginning of the next chapter in the ATLAS story.”
