Observation Deck
Most sales growth plans fail. Here are three steps any provider can take to implement a winning sales strategy.
‘25 Sales Tips You Can Learn From Your Mother’ now includes new lessons and features from sales coach Ty Bello.
- By David Kopf
- Sep 20, 2018
Products & Technology
Providers face two pivotal trends: retail sales and a growing volume of online HME purchases. For providers looking to capitalize on the expanding e-commerce market for HME, we profile 10 categories that are performing the best and round up some of the latest offerings in those categories.
- By David Kopf, Leila McNeill
- Sep 01, 2018
Buy of market intelligence company viaDirect should help PlayMaker refine its CRM and sales management solutions.
- By David Kopf
- Jul 26, 2018
CRM can play a crucial role in HME sales, but it must align with how providers do business. How can providers implement and leverage an effective CRM strategy?
- By David Kopf
- Jun 27, 2018
Incontinence provider’s loyalty program lets customers accrue points they can apply to future purchases.
- By Leila McNeill
- Jun 14, 2018
Observation Deck
What's your five-year plan when comes to your retail revenue?
- By Wayne Slavitt
- Jun 01, 2018
Editor's Note
Social media offers a powerful way to bond with clients. Has the Facebook scandal changed that?
- By David Kopf
- May 01, 2018
Industry legal expert Jeffery S. Baird, Esq. examines the key legal considerations when using you patient and collections data to drive marketing efforts.
- By Joseph Duffy
- Feb 01, 2018
Observation Deck
The entire approach toward sales team development needs to evolve toward coaching. Here's how to implement a sales coaching approach.
Products & Technology
Providers are increasingly reaching out to new markets as they hunt for new revenue opportunities, such as in-store retail, e-commerce, facilities-based care, and private payer. We examine how providers can use the data they collect to construct and disseminate effective marketing messages that will win those new customers.
- By Joseph Duffy
- Feb 01, 2018
Accelerate your urological business with these four sales strategies.
- By Lisa Wells
- Jan 05, 2018
Observation Deck
In an age all the answers at clients' fingertips, how do you ensure your HME business is 'in the moment' with today's consumer?
- By Cassi Price
- Dec 01, 2017
Business Solutions
The Baby Boom is not like previous generations of HME customers. How can providers ensure their products, marketing and sales efforts are connecting in the way that they should with this key market?
- By Joseph Duffy
- Dec 01, 2017
Problem Solvers
How can providers better understand retail power mobility accessory opportunities, and how can they expand their sales volume?
- By Joseph Duffy
- Dec 01, 2017
Retail expert Rob Baumhover shares some insights into retail strategies for Boomers.
- By Joseph Duffy
- Dec 01, 2017
Provider Strategy
Providers must shape their staff into Customer Engagement Officers.
Business Solutions
The number of ailments and susceptible population segments aided by orthopedic soft goods has created ample marketing opportunities for HME providers.
- By Joseph Duffy
- Aug 01, 2017
Observation Deck
A dedicated retail provider explains why and how HMEs need to rethink their cash businesses.
- By Wayne Slavitt
- May 01, 2017
Editor's Note
Pharmacies can set themselves apart by becoming a resource to their customers.
- By David Kopf
- Apr 01, 2017