Sales & Marketing


Chiropractors and Pain Management Services

Chiropractors are an important secondary referral source for providers of pain management products. What do you need to know before reaching out to them?

Observation Deck

It's Time to Move on

Providers have known for a long time that competitive bidding would spell the end of big public payer profits. So why keep pining for the past?

Provider Strategy

The Pace of Your Success

The four elements central in your HME business's performance.

Sidebar

Retail Metrics Worth Monitoring

Retail mobility providers need to measure their performance. Here are some great indicators to track.

HMEB Podcast: Zip Code Changes and CRT Opportunities

Episode 010 of the HME Business talks to experts about funding implications of CMS’s reclassification of multiple rural and non-bid zip codes, as well as sales opportunities for HME providers in the CRT market.

man watering plant

Business Solutions

Ideas for Growth

Providing respiratory products and services continues to be a business beset by declining reimbursement. We interviewed several experts who offered up more than 30 pro-tips to help oxygen providers add revenue and widen margins.

Problem Solvers

Next-Level Referral Management

Providers need to ditch the old spreadsheet and tap into the tools offered by HME software to manage their referral partnerships.

Prochant Releases HME Metrics Whitepaper

‘Are You Tracking the Right Metrics?’ examines differences between HME metrics and KPIs and how providers can leverage KPIs to improve their profitability.

PlayMaker Health, Team@Work Partner for Professional Services

Sales and management consulting firm will provide business development training and strategic support to HME software company’s Health Partner Program.

First Episode of HMEB Podcast Now Available

Pilot episode marks first installment of HMEB’s new podcast service for the industry; features info on a reader survey and expert HME sales strategy insights.



Observation Deck

Your Strategic Sales Growth Plan

Most sales growth plans fail. Here are three steps any provider can take to implement a winning sales strategy.

New Edition of HME Sales Book Offers New Insights

‘25 Sales Tips You Can Learn From Your Mother’ now includes new lessons and features from sales coach Ty Bello.

eCommerce

Products & Technology

10 E-Commerce Winners

Providers face two pivotal trends: retail sales and a growing volume of online HME purchases. For providers looking to capitalize on the expanding e-commerce market for HME, we profile 10 categories that are performing the best and round up some of the latest offerings in those categories.

PlayMaker Health Makes Strategic Post-Acute Acquisition

Buy of market intelligence company viaDirect should help PlayMaker refine its CRM and sales management solutions.

CRM in HME: Going with the Workflow

CRM can play a crucial role in HME sales, but it must align with how providers do business. How can providers implement and leverage an effective CRM strategy?

Rely Medical Supply Rolls out ‘Rely Rewards’

Incontinence provider’s loyalty program lets customers accrue points they can apply to future purchases.

Observation Deck

HME Retail: 2023

What's your five-year plan when comes to your retail revenue?

Editor's Note

Providing Your Value

Social media offers a powerful way to bond with clients. Has the Facebook scandal changed that?

The Legal Aspects of Using Data for Marketing

Industry legal expert Jeffery S. Baird, Esq. examines the key legal considerations when using you patient and collections data to drive marketing efforts.

plant growing

Products & Technology

Harvesting HME Claims and Patient Data

Providers are increasingly reaching out to new markets as they hunt for new revenue opportunities, such as in-store retail, e-commerce, facilities-based care, and private payer. We examine how providers can use the data they collect to construct and disseminate effective marketing messages that will win those new customers.

HME Business Podcast

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