Sales & Marketing


Observation Deck

Your Strategic Sales Growth Plan

Most sales growth plans fail. Here are three steps any provider can take to implement a winning sales strategy.

New Edition of HME Sales Book Offers New Insights

‘25 Sales Tips You Can Learn From Your Mother’ now includes new lessons and features from sales coach Ty Bello.

eCommerce

Products & Technology

10 E-Commerce Winners

Providers face two pivotal trends: retail sales and a growing volume of online HME purchases. For providers looking to capitalize on the expanding e-commerce market for HME, we profile 10 categories that are performing the best and round up some of the latest offerings in those categories.

PlayMaker Health Makes Strategic Post-Acute Acquisition

Buy of market intelligence company viaDirect should help PlayMaker refine its CRM and sales management solutions.

CRM in HME: Going with the Workflow

CRM can play a crucial role in HME sales, but it must align with how providers do business. How can providers implement and leverage an effective CRM strategy?

Rely Medical Supply Rolls out ‘Rely Rewards’

Incontinence provider’s loyalty program lets customers accrue points they can apply to future purchases.

Observation Deck

HME Retail: 2023

What's your five-year plan when comes to your retail revenue?

Editor's Note

Providing Your Value

Social media offers a powerful way to bond with clients. Has the Facebook scandal changed that?



The Legal Aspects of Using Data for Marketing

Industry legal expert Jeffery S. Baird, Esq. examines the key legal considerations when using you patient and collections data to drive marketing efforts.

Observation Deck

Coaching vs. Managing

The entire approach toward sales team development needs to evolve toward coaching. Here's how to implement a sales coaching approach.

plant growing

Products & Technology

Harvesting HME Claims and Patient Data

Providers are increasingly reaching out to new markets as they hunt for new revenue opportunities, such as in-store retail, e-commerce, facilities-based care, and private payer. We examine how providers can use the data they collect to construct and disseminate effective marketing messages that will win those new customers.

Urology Sales Pro-Tips

Accelerate your urological business with these four sales strategies.

Observation Deck

Living in the Micro-Moment

In an age all the answers at clients' fingertips, how do you ensure your HME business is 'in the moment' with today's consumer?

baby boomers

Business Solutions

Reaching Baby Boomers

The Baby Boom is not like previous generations of HME customers. How can providers ensure their products, marketing and sales efforts are connecting in the way that they should with this key market?

Problem Solvers

Mobility: Building on the Initial Sale

How can providers better understand retail power mobility accessory opportunities, and how can they expand their sales volume?

'Caretailing' Your Way into the Baby Boomer Marketing

Retail expert Rob Baumhover shares some insights into retail strategies for Boomers.

Provider Strategy

Time for Boot Camp

Providers must shape their staff into Customer Engagement Officers.

Marketing Orthopedics

Business Solutions

The Art of Marketing Orthopedics

The number of ailments and susceptible population segments aided by orthopedic soft goods has created ample marketing opportunities for HME providers.

Observation Deck

Creating a Retail State of Mind

A dedicated retail provider explains why and how HMEs need to rethink their cash businesses.

Editor's Note

Driving Sales, Relationships Through Education, Service

Pharmacies can set themselves apart by becoming a resource to their customers.

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