VGM Forbin Announces forbinfi Brand
- By Laurie Watanabe
- Apr 27, 2023
VGM Forbin has launched a new brand and team to serve financial institution (FI) clients at what the organization described as “an ever higher, more strategic level.”
In an April 17 announcement, VGM Forbin noted that it’s been a “recognized player in the financial Web site space for many years, providing development, hosting, digital marketing, and managed IT services to over 150 FIs nationwide.”
As a result, forbinfi, the announcement said, was “a natural transition” that will “offer an even more holistic menu of marketing and communication services.”
Lindy Tentinger, President of VGM Forbin, said in the announcement, “We’re so happy to be in this position. The financial industry is one that we’re passionate about, and with the existing tools and success we’ve had within VGM Forbin, combining additional resources inside VGM with key team members who have expertise in this space, creating forbinfi just made sense.
“I want to be very clear, though: VGM Forbin will still exist and is as strong as ever for all our non-financial clients. They are the pillar of our success, so both brands will continue to be experts when it comes to strategy, design, content, SEO/SEM, website development and security. None of that will be sacrificed — only enhanced.”
The new forbinfi brand “now offers a full suite of services in marketing, digital, and IT, including strategic marketing planning; campaign and product development; new market entry strategies; creative; content; branding; Web site; digital and e-mail advertising; merger and acquisition communications; managed IT; cybersecurity; and much more, all with compliance and ROI in mind.”
“I’m excited about all the challenges we can solve for our FI customers,” Tentinger said. “I’ve been in financial marketing since 2007, and can’t wait to bring our knowledge, strategies, trends, and tools to the table beyond Web. This industry can be complex, so our goal is to provide anyone who partners with us less learning curve and more ROI.”
About the Author
Laurie Watanabe is the editor of Mobility Management. She can be reached at firstname.lastname@example.org.