Martha Stewart & Medline Partner on Mobility Aids Line
- By Laurie Watanabe
- Apr 21, 2023
Martha Stewart fans, rejoice: The expert on entertaining, cooking, and beautifying spaces at home is now styling mobility aids.
Martha Stewart-styled Medline rollator in Elevated Plaid
In an April 17 news announcement, Medline Industries said it has collaborated with Stewart “to introduce a new line of design-inspired bed, bath, and around-the-home safety and mobility products, helping those who use them feel and look their best.”
Named the Martha Stewart Custom Collection, the series “features prints and patterns in sophisticated colors and finishes, making these products fashion conscious,” the Medline announcement said.
The exclusive Medline lineup includes the Gingham Offset Walking Cane, the Momentum Rollator (pictured), a Euro-style shower chair, a chrome grab bar, a premium bathmat, an adjustable bed assist bar, a height-adjustable overbed table, and foam lumbar and coccyx cushions.
Medline Senior Marketing Manager Dawn Freitag said in the announcement, “We are excited to enter into this unique partnership that brings together Medline — healthcare’s number one choice in mobility and bath safety aids — with the exceptional design of Martha Stewart. Her signature style has always set the standard for better, more enjoyable living, and this line of mobility and bath safety products is no exception. We believe these fashionable, modern designs, along with our top-rated Medline quality and value pricing, will help our customers live their happiest, healthiest life with exceptional safety, security, and style.”
The Martha Stewart-styled Medline rollator in Elevated Plaid.
Laurie Watanabe is the editor of Mobility Management. She can be reached at firstname.lastname@example.org.