With decades of combined experience in the Urology space, the outward facing insights shared by these executives could have a positive impact on your customers — and, be a competitive differentiator for your business.
- By Jody Christensen-Crocetta
- Jul 21, 2022
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The design and development of high-quality, innovative products significantly contribute to the success of most companies. Cure Medical, an intermittent catheter manufacturer, “checked that box” with unique manufacturing processes; material choices not made with DEHP/DINP, BPA, NR-Latex; and with product features that help ensure patient comfort, safety, and ease of use.
The company was further differentiated by a unique commitment to support medical research and with an unwavering commitment to serve patients, healthcare providers, and DME partners. This unparalleled combination enabled Cure Medical to grow at an impressive pace from startup, to an industry leader, to integration in the Continence Care business unit at Convatec, a global medical products and technologies company.
Whether a company is lean or an industry giant, a tendency to ‘self-serve’ can prevail unless leadership is intentional about creating a culture that values others and adopts outward-facing practices.
John Anderson, Managing Director at Convatec, said, “My years in the industry have taught me that what we do is much more than ship a box of products. Our work is important, and it is very personal to patients.
“Just this week, I received an email from a mom regarding our pre-lubricated Cure Ultra®. In addition to mentioning that the product is a good solution for her daughter, she went on to express appreciation for how customer-oriented we are.
“She said she enjoys reading our (patient-facing) Cure Nation articles. She shares the stories with her daughter, so that her daughter can see that Spina Bifida won’t stop her from achieving great things!
“It is worth noting that two out of the three things this woman said she valued are not about the products we make. Rather, they are about the personal connections we make.
“As a manufacturer, in combination with our distribution partners, it is essential to focus on the overall patient experience so that we help improve their quality of life. This is the most important thing we do.”
The Sr. National Commercial Director at Convatec, Christopher Sellwood, demonstrates an outward-facing perspective in his role. He said, “I believe that authentically engaged people are invaluable assets to any business.
“I seek out and try to cultivate team members who genuinely want to serve our wholesalers and retailers – not just by delivering great products, but by taking action such as providing educational support services and sharing business-building resources. It is part of being a true partner to our healthcare product suppliers.”
Beau Alford, Regional Sales Manager at Convatec, models outward-facing practices for his team. He offers this advice. “Developing trusted relationships with partners is key. We do it by being responsive, solution-oriented, and always working with integrity. It takes time, but it’s worth the effort.
It has been rewarding to hear countless stories of satisfaction from patients and healthcare professionals and to watch retailers, DME and HME suppliers, and DME Pharmacies experience growth.
It seems fitting to conclude an article about engaging with others, meeting needs, and offering support by doing just that. Beau extends a personal invitation: “When Cure Medical and GentleCath™ intermittent catheters are in the forefront of your urological supply offering, you are able to provide upgrades to exceptional products that fit within typical reimbursement models.
“I invite you to connect with me to learn more about the value our products, services, and support can bring to your business.”
About the Author
Jody Christensen-Crocetta is the U.S. Senior Marketing Manager for Cure Medical, a Convatec Continence Care company (curemedical.com). Cure Medical manufacturers intermittent catheters of exceptional quality for use by men, women and children. In addition to prioritizing patient comfort and safety, Cure Medical donates 10 percent of net income to research for a cure for urinary retention, paralysis and central nervous system disorders.