VGM Wraps Its 20th Annual Heartland

Emphasizing attendee safety, VGM assembled nearly 1,000 providers and HME industry professionals for three days of education and events in Waterloo, Iowa this week.

VGM & Associates celebrated the 20th annual edition of its annual Heartland Conference this week, which ran Sept. 13-15 in Waterloo, Iowa.

Nearly 1,000 guests from across the country attended the event, which was rescheduled from its usual June timeframe to September so that VGM could focus on ensuring the health and safety of the in-person attendees.

VGM also undertook COVID-19 transmission protocols such as indoor mask requirements; socially distanced seating during the education events; all-outdoor social events; and 75 percent-capacity transportation services. The Heartland planning committee also established a well-trained COVID response team to help keep attendees safe.

Additionally, VGM also featured a virtual component with 22 online sessions.

 “As leaders in the health care industry, we wanted to do everything we could, taking all proper precautions, to help keep everyone safe during our time together,” said Clint Geffert, president of VGM & Associates. “We know the past year and a half has provided numerous challenges and uncertainties, and we’re honored to have the opportunity to bring everyone back together safely.”

Additionally, VGM also featured a virtual Heartland at Home component with 22 online sessions, which also were complimentary for those who attended in person.

 “Heartland offers top-of-the-line education designed to help HMEs take care of their business and, ultimately, their patients,” said Jill Blaser, Heartland Conference co-chair. “That’s why it’s so important to us that our community members have those educational opportunities, no matter where they are.”  

To celebrate 20 years of Heartland, VGM honored attendee Roger Lichty, owner of Mobility Connection Inc. in Rockford, Illinois, who has attended all 20 Heartland Conferences. VGM presented Lichty with a perfect attendance award to show its appreciation for his dedication to Heartland and the HME community.  

Continuing its celebration of 20-years, VGM continued its philanthropic efforts with the “200 for 20” charity event, where conference attendees nominate charities in their own communities. VGM then selected 20 of those charities to each be awarded a $200 check.

The Heartland Conference will return to Waterloo on June 13–15, 2022. To learn more about the Heartland Conference, please visit  

HME Business Podcast