Medtrade Wests Adds ‘Welcome to Phoenix Preview Night’

The event will let attendees socialize at various bars set up on the show floor and stroll the show floor to get a head start on the expo portion of the annual HME event.

Medtrade West, slated for July 12-14 in Phoenix, Ariz., will host a new, free Welcome to Phoenix Preview Night event on July 13 from 4:30 p.m. to 6:30 p.m.

The networking event will offer various bar stations and snacks and let attendees tour the floor while socializing. Currently, one of the bars is sponsored by the American Association for Homecare, and other bar sponsorships are available, according to York Schwab, associate show director, Medtrade.

“I envision attendees getting a glass of beer or wine and taking a preliminary lap around the floor,” Schwab explained. “The Preview Night is a great time to prioritize, chat with exhibitors, and decide which exhibitors are worth a return trip to learn more and possibly develop a lasting relationship.” 

Attendees will have the opportunity to pick up a “passport” during the party and get it stamped at participating booths. All completed passports will be put in a tumbler for prize drawings to finish up the night. 

“It’s a new feature, and it brings a new energy coming out of COVID-19,” said Sarah Varner, senior marketing director. “It’s a chance to kick off the show in a new and fun way.” 

Unlike previous years, the Expo Hall and Conference portions of Medtrade West are completely separate with no time conflicts. July 12 and 13 will feature educational sessions and workshops, and July 14 will be entirely devoted to the Expo Floor from 10:00 a.m. – 4:00 p.m. 

“On Tuesday, July 13, sessions end at about 4:15 p.m.,” Schwab adds, “so foot traffic will flow naturally into Preview Night.” 

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