VGM Debuts Last Playbook of 2020

Focusing on data, this edition of VGM’s HME Playbook examines key tools and methods providers can use to leverage their businesses’ data.

Industry member service organization VGM & Associates has released its final “Playbook” of 2020, “VGM Playbook: Turn Data Into Revenue.”

This edition of VGM’s playbook focuses on data, examining how providers can analyze their business data and then use that analysis to improve their businesses. Topics include:

  • Increasing response rates by implementing relevant marketing using personalized direct mail and variable data.
  • The importance of implementing, optimizing and maintaining a Customer Relationship Management system to improve efficiencies and drive key performance indicators.
  • How visualization and related tools can help providers interpret data and make decisions for your business.

“We’ve all heard that data is key to helping our business, and the entire DMEPOS industry, succeed,” says Clint Geffert, president of VGM & Associates. “But what are the best practices for analyzing data and even further, what exactly can you do with it to make better business decisions? These questions are why our experts at VGM & Associates have come together to provide our final playbook of 2020.”

VGM members can download their copy at or by logging in to the VGM members-only portal and downloading it from the Playbook tab.

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on LinkedIn at and on Twitter at @postacutenews.

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