3B Medical Welcomes New of Sales and Marketing VP

Katherine Royster brings a background on both the manufacturing and the HME provider sides of sleep care.

Katherine Royster has joined 3B Medical as the sleep and respiratory equipment maker’s new vice president of Sales and Marketing.

Royster will execute 3B’s marketing and sales strategy in the U.S. market and lead its independent sales representatives across the country.

“We are fortunate to have Katherine join the company’s senior leadership team as we continue to successfully launch new innovative products and expand our footprint into new markets for our three product lines of sleep, oxygen and disinfection,” 3B Medical Chief Operating Officer Dave MacDougall said, “Her experience and skills align well with our focus on continued growth of the company.”

Royster brings more than two decades of experience in the sleep and respiratory industry to her new role. She served as the senior marketing manager for Oxygen Therapy at Philips in North America. Prior to that, she served in sales, sales management, marketing and sales training for various national and regional HME providers, including Apria and Air Products Healthcare. 

Royster has managed large inside and outside sales organizations, as well as built sales training and customer service training programs from the ground up for both new and existing employees. Her background at providers gives her an understanding of the unique challenges HME businesses face balancing patient service against profitability.

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