Medtrade 2019 Sees Revitalized Expo
New booths, new exhibitors, returning brands and increased foot traffic help increase the energy on the exhibit hall floor.
- By David Kopf
- Oct 24, 2019
Medtrade wrapped up another edition this week, running from Oct. 21 to Oct. 23 at Atlanta’s Georgia World Congress Center, with the event feeling “reinvigorated,” particularly on the expo floor.
The exhibit hall featured approximately 70 new exhibitors, as well as some past exhibitors returning to the show. A noticeable increase in foot traffic was paired with the fact that several exhibitors had unveiled major redesigns on their booths for this year’s show.
A primary example of that was Pride Mobility, which took advantage of its location right by the entrance to emphasize its branding with a giant lit display of its logo that stretched across the entirety of its booth. Then Pride showcased a variety of its mobility offerings on raised displays to showcase their designs as well. The effect was something that would engage visitors to an auto show just as much as an HME expo.
“We injected new thought into our branding for the baby boomer generation,” said Rhonda Perko, senior director of Marketing. “Products are up on a pedestal, so they don’t get lost in the design. The overall result comes from the entire team working with CEO Scott Meuser, who continues to be the champion for this company.”
Another familiar brand, Invacare, created a booth that offered an environmental setting for its products, which garnered some “wows” from attendees, according to said Sandy Habecker, training specialist for Invacare.
“We have a bedroom, bath lift, and shower chairs in what is a higher-level product showcase,” Habecker said. “It’s light and bright with lifestyle photography. One word we’ve heard a lot is ‘wow’ when people look at this new booth.”
A returning exhibitor with a new booth, Medline Industries, designed its booth with an eye on communicating the company’s diverse product selection, said Paul Miller, director of Business Development.
“We are expanding our role in HME, internally and externally,” Miller explained. “We even built a temporary HME store at an offsite meeting to familiarize our sales force with the full range of our products. We are a one-stop shop, and we are looking to get re-energized.”
With the various new booths and visibly increased foot traffic, Medtrade felt re-energized. A common comment on the show floor was that “Medtrade is back,” and generally attendees and exhibitors had an upbeat take on the event.
“The show has been wonderful,” said Beau Alford, executive account manager for Cure Medical. “We’ve had steady traffic all day with enthusiastic participants.”
“Medtrade has been really good and attendees are excited to see us back,” Medline’s Miller said. “People are looking to partner, and I could not be happier. We’re back now, and we’re thrilled to sign up for Medtrade 2020, but this time with a bigger booth.”
David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.