Essentially Women Unveils 2020 FOCUS Details

Feb. 8-10 event will feature CEUs and education sessions on custom breast prosthesis selection, billing and reimbursement, marketing, and opportunities in the CBD market.

Essentially Women, the division of the VGM Group that helps women’s health and mastectomy service providers, has released the schedule the 2020 edition of is annual FOCUS conference.

Slated for Feb. 8-10 at Tampa, Fla.’s Hilton Tampa Downtown, FOCUS: The EW Conference will include educational sessions that let attendees earn scientific and business continuing education credits (CEUs) through the American Board for Certification in Orthotics and Prosthetics (ABC) and the Board for Orthotist/Prosthetist Certification (BOC). Topics will include custom breast prosthesis selection; billing and reimbursement; and opportunities in the cannabidiol (CBD) market.

“Focus is all about providing our members with education tailored to help them improve their business,” stated Nikki Jensen, vice president of EW. “Our sessions will help attendees gain valuable insight to help them grow professionally and to adjust to the ever-evolving health care industry.”

Hosted exclusively for EW members, FOCUS features two days of business development, continuing education and interaction and networking with industry consultants, manufacturers and peers.

“Along with earning CEUs, attendees have the opportunity to network with first-class presenters, hear legislative updates that impact our industry, and see the latest women’s health care products offered by our vendor partners,” Jensen said. “We also always have a lot of fun at this event each year.”

Registration for FOCUS is now open with an early bird discount valid through Oct. 31. For more information, visit

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.


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