The latest product offerings to help providers that specialize in serving women's unique health needs.
The women’s health market has seen substantial
growth in recent years, and product manufacturers have been working to help
women’s health providers stock their shelves.
According to Research and Markets, the global women’s health market is
set to grow at a compound annual growth rate of 3.84 percent during the
years 2016 to 2020. Women’s health refers to the overall well-being experienced
by women, which includes physical, mental, and social well-being. It
deals with the diagnosis and treatment of various diseases and conditions
that affect women, such as HIV/AIDS, endometriosis, infertility, polycystic
ovary syndrome, postmenopausal osteoporosis, and cancer (primarily ovarian
and breast cancer).
This growing niche market can be served well by HME providers, as the
industry offers myriad products for women’s health issues. According to the
CDC, 38.5 percent of women 20 years and older are obese, which can lead
to a number of ailments that HME providers can address. Also, breast cancer
awareness has caused increased education and the growth of related markets,
such as lymphedema.
From breast pumps to maternity wear to post-mastectomy products, HME
providers should consider the revenue-generating opportunities of serving
this growing market. Whether you are looking to expand your women’s
health inventory or are looking to break into this product-based business,
here is just a sample of some of the items available that were created with
women in mind:
Support for moms trying to stay fit during pregnancy
Active Mom Maternity Support Belt
- The belt is suitable for the gym, walking,
running, or just receiving extra support
during the day.
- The medium-strength, 6 in. support belt
has a compression design to help stabilize
users’ hips and reduce low back pressure.
- The adjustable belt is designed to grow
and change along with a woman’s body all
the way through to postpartum recovery.
GABRIALLA by ITA-MED Co.
Water-resistant garment protects post-surgery patients
The Shower Shirt
- Protects patients with post-surgical drains,
tubes, dialysis catheters and medi-ports
from water while showering.
- Originally created for post-mastectomy
patients so that they could bathe safely and
reduce stress and anxiety.
- Helps reduce the risk of infection by keeping
water away from the surgical paraphernalia
sutured into the patient’s skin.
The SHOWER SHIRT Co. LLC
Breast pump system lets women pump anytime, anywhere
Freemie Collection Cup
- Each cup assembly is naturally shaped and
can be slipped inside a woman’s bra.
- Rather than collecting in bottles, milk is collected
in the cups so that women can pump
discretely at anytime.
- Each plastic cup is extremely lightweight at
just over an ounce
Supporter helps with multiple pregnancy ailments
- Helps pregnant women with vulvar varicosities
by providing compression and pelvic
- Adjustable for comfort and support, soft,
lightweight and machine washable.
- Also recommended for lymphedema,
perineal edema, incontinence and external
prolapsed bladder or uterus.
It’s You Babe LLC
Member service organization for women’s health providers
- Led by a team of experienced businesswomen
committed to helping members
navigate this industry as it evolves.
- Members have group purchasing discounts
and rewards, as well as an online business-to-business marketplace.
- Access to interactive online training
courses and EW’s annual Focus conference.
Non-compression knit sleeves and gloves offer discrete skin protection
- Line of sleeves and gloves lets patients
protect thin, fragile skin from abrasions,
skin tears and bruising.
- Colorful sleeves are lightweight and made
with “four-way rebound stretch” so they
fit snugly while cushioning the limbs.
- Latex-free, sport technology yarns provide
moisture management and permanent
antimicrobial features to help maintain
This article originally appeared in the October 2019 issue of HME Business.