AAHomecare Campaign Profiles ‘HME Heroes’

Campaign aims to raise awareness of the industry's contributions by profiling providers that make a difference in their patients' lives and in their communities; first HME Hero is Gayle Devin of ActivStyle.

As part of its ongoing efforts to communicate the benefit provided by the HME industry, the American Association for Homecare has begun profiling what its calling HME Heroes — passionate HME professionals who are working to make a difference in their patients’ care and communities.

The first such HME Hero is Gayle Devin, CEO of Minneapolis-based national incontinence supplier ActivStyle. As Chair of AAHomecare’s Medical Supplies Council and its Incontinence Quality Standards Work Group, Devin has spearheaded efforts to maintain open access to Medicaid Managed Care Organization networks and resist the application of sales tax to incontinence products in several states, including North Carolina, which enjoyed a recent win in that regard.

“Devin played a leadership role in a two-year battle with the state of Minnesota to prevent a sole-source program for incontinence supplies from being implemented, partnering with MAMES and other leaders to make sure that state legislators and Medicaid officials had a full understanding of the potential impacts of cutting reimbursement rates and narrowing product choice by utilizing a single distributor,” a statement from AAHomecare read.

“At ActvStyle, we primarily serve the Medicaid population, which is increasingly being outsourced to MCOs,” Devin said. “We are seeing a compression of reimbursement rates, particularly among larger MCOs who don’t understand that there are thousands of types of protective underwear and incontinence supplies under each HCPCS code. They are just looking for ways to save money, and they don’t realize the negative impact low-quality products can have on patents.

A complete profile article from AAHomecare about Devin and her work at ActivStyle and on behalf of the industry is at bit.ly/devinprofile.

As part of its effort to identify and celebrate the provider leaders who are making a difference and inspiring others to do the same, AAHomecare called on industry members to send any nominees for the HME Hero program to hmehero@aahomecare.org.

About the Author

David Kopf is the Executive Editor of HME Business and DME Pharmacy magazine. Follow him on Twitter at @postacutenews.

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