AAHomecare Works to Expand Association
Effort includes new branding, marketing, and recruitment efforts designed to increase membership.
- By David Kopf
- Jul 25, 2019
Sporting a new logo that will accompany a web redesign, the American Association for Homecare has launched an initiative to strengthen its marketing and membership recruitment efforts.
The effort has been underwritten by a group of AAHomecare members keen to attract more members and resources in order to drive increased industry advocacy. Those members have also collaborated with our staff and the in90group to work on new messaging and member recruitment strategies to help expand the association’s reach.
An online survey and telephone interviews with leaders at a broad cross-section of HME suppliers and stakeholders were used to create a white paper, A New Decade/A New Generation of HME Providers, that shows how the HME sector is evolving and the role of industry associations in meeting suppliers’ needs. A key point from that research is that respondents felt the industry needs to do better job telling a positive story about the value and clinical effectiveness of our products and services.
AAHomecare shared the white paper with more than 2,000 membership prospects last week as part of a fast-tempo, multi-channel marketing and recruitment effort that is planned to run throughout the remainder of the year.
“We’ll also be utilizing what we’re learning in this process to improve our communications and outreach to our members, Capitol Hill and state legislative audiences, regulators, our allies in the patient advocacy community, and other important audiences,” said Tom Ryan, president and CEO of AAHomecare. “… I’m excited about this effort — and I look forward to sharing positive results and publicly recognizing the AAHomecare members who have led this effort in the months to come.”
David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.