SP Ableware-Maddak Unveils E-Catalog

Interactive e-catalog lets users more easily access SP Ableware-Maddak’s products and aids for daily living.

SP Ableware-Maddak has debuted a 2019 interactive e-catalog that aims to optimize shopping and allow for easy navigation.

Available online and in PDF format, the e-catalog includes direct links to individual product pages on www.maddak.com. Users can click on four types of interactive features:

  • Category titles in the table of contents jump directly to the beginning of a category section.
  • A Home button jumps back to the table of contents.
  • Catalog numbers link directly to product pages on www.maddak.com.
  • Underlined text links directly to referenced resources or jumps to referenced catalog pages.

The design of the e-catalog will benefit both end users and HME providers and other healthcare professionals, said Carolyn Dorfman, product marketing associate at SP Ableware-Maddak.

“SP Ableware’s latest catalog is designed to provide a unique shopping experience with a direct connection to the website for a more robust set of product information, including product videos,” she explained. “The new format is easy to digitally share or download, making it a valuable resource for end users and health professionals alike.”

The catalog includes more than 400 aids to daily living covered in 16 different categories for daily living activities and a variety of cognitive functional assessments and therapy tools.

The cover features Fox Beyer, a man who overcame is mobility challenges with cerebral palsy to play baseball and publish a book of poetry. His full story is available inside the front cover of the e-catalog.

About the Author

Kaitlyn DeHaven is the Associate Content Editor for HME Business and Mobility Management magazines. She can be reached at kdehaven@1105media.com.

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