Medtrade Serves up Several Retail Education

From special events to conference sessions, the event includes various opportunities to learn more about cash sales effectiveness.

The upcoming edition of Medtrade will feature several retail-oriented educational offerings at the Oct. 15-17 event, which will be held at Atlanta’s Georgia World Congress Center.

For starters, during a new breakfast session called Rise & Retail, which is slated for Oct 17, from 7:30 a.m. to  9 a.m., attendees will enjoy a hearty breakfast and then rotate through four roundtable discussions of employee training, marketing, products, and merchandising. The event will include retail leaders such as Rob Baumhover, director of VGM Retail.

“Members like the opportunity to sit with their peers and us [VGM] in small group settings getting into the weeds of retail best practices,” Baumhover said. “Kevin Gaffney [group show director] liked the idea of doing something like this [Rise & Retail] at Medtrade…and we’re excited at this additional channel to share our expertise with Medtrade attendees.”

In terms of conference sessions, the show includes Experience Matters – Build and Grow Your Retail Business Brick by Brick, on Oct. 15. From 2:15 p.m. to 3:45 p.m.; Retail: Caring for Customers Beyond the Barriers of Insurance, on Oct. 16 from  2:15 p.m. to 3:45 p.m.; and How to Drive Two Trains at Once, on  Oct. 16 from 4 p.m. to 5 p.m. 

Also, a  new part of the expo floor, Retail Spotlight – Hands On with Incremental Sales, will shine a spotlight on three product categories and the complementary items that can generate additional retail revenue for  those categories.

Lastly, the Power Lunch, which runs from 11:45 a.m. to 1:15 p.m. on Oct 17 will include a retail table, which will focus on Best-in-Class Merchandising and In-store Marketing Ideas. The facilitator will be VGM’s Baumhover, and the group will discuss how effective merchandising is backed by good signage, as well as print and other marketing materials.

About the Author

David Kopf is the Executive Editor of HME Business and DME Pharmacy magazine. Follow him on Twitter at @postacutenews.

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