ActivStyle Launches Catheter Express

New brand from longtime home-delivery provider focuses specifically on catheters and urology supplies.

Twenty-year provider of home-delivered medical supplies ActivStyle (Minneapolis, Minn.) has launched Catheter Express, a new catheter and urology brand.

"Customers have a lot of choices for catheters and related urology supplies, but ActivStyle's years of experience in medical supplies, customer information systems, and distribution platform help set us apart from the competition,” ActivStyle CEO Gayl Devin said .

To order supplies, customers call   (800) 874-1514, and manufacturer-trained consultants will assist them. The company handles details such as obtaining physician prescriptions; completing insurance forms; and billing. The company then discreetly delivers the supplies to patients’ homes via free shipping. Catheter Express also reminds patients when it’s time to reorder.

In terms of funding, Catheter Express can help beneficiaries of Medicare, Medicaid, or private payer insurance.

Though ActivStyle was already supplying incontinence supplies to customers, the urological-specific Catheter Express brand will better reach the growing population of customers with catheter and urological needs, according to a statement from the company.

“We are uniquely positioned to provide superior, compassionate, and reliable service to the catheter customer,” Devin added. “… The creation of the Catheter Express brand fits very well into our overall consumer ambition for ActivStyle, securing patients through direct response advertisements and physician referrals.”

About the Author

Leila McNeill is the Associate Editor of HME Business and Mobility Management magazines. She can be reached at LMcNeill@1105media.com.

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