New Numotion Website Shines a Spotlight on the Customer
Online resources target not only new and prospective CRT users, but aim to provide ongoing information.
- By David Kopf
- Aug 31, 2017
National CRT provider Numotion has rolled out a new version of its website, www.numotion.com, with a focus on showcasing customer stories as well as offering additional resources to prospective clients looking for mobility solutions.
A key feature of the new site, Customer Stories, features 20 customers (selected from the 250,000 people the company serves annually form its 130 locations) who share their mobility experiences and why they choose Numotion. Examples include Kierra, a pre-teen with muscular dystrophy, who explains how her power chair has made her more independent at school and home; and Nick, a family man with muscular dystrophy, who says that the stander he gained through Numotion gave him the gift of hugging his wife.
“Our mission is to help customers live active and independent lives and these stories showcase how we do just that,” Numotion CEO Mike Swinford said. “As customers turn to the web more frequently to learn about their mobility options, it’s important we offer them not only inspiration, but the information they need to make decisions related to their health.”
In addition to customer stories, the site offers information that can help them with their mobility purchases, such as a glossary of various complex rehab and mobility terms and acronyms, as well as a timeline that outlines the ordering process, including insurance and funding and building the chair.
- A blog aimed at keeping customers and medical professionals up to date on CRT.
- “Nu Digest” posts written by Numotion staff and other industry experts that provide tips on topics ranging from flying with a wheelchair to Medicare documentation.
- “Wheeltime with Daniel and Shea” offers video service advice and tips from Numotion service experts
“While our website serves as the first touchpoint for many new customers, we also want it to be a helpful resource for anyone with mobility needs,” Swinford added. “Our team has a vast wealth of collective expertise in our industry, the website is an opportunity for us to extend their knowledge beyond their day-to-day interactions to even more customers who can benefit.”
David Kopf is the Executive Editor of HME Business and DME Pharmacy magazine. Follow him on Twitter at @postacutenews.