Compression helps providers drive new cash revenue through existing patients, while reaching new markets. What are some of the latest offerings?
As providers hunt for ways to expand their revenues,
compression represents a key opportunity for HME businesses to serve new
and existing patients while driving new income. Compression can be used
to treat a variety of conditions, including foot swelling, mild edema, varicose
veins, thrombosis, varicosities of varying severities, and diabetes. This is
where providers can help, by offering a range of compression solutions and
ensuring staff can knowledgeably assist a wide range of patients.
Better yet, the revenue from compression products is usually derived from
retail sales and free from Medicare-related complications. There are only a
few Medicare scenarios in which Medicare reimburses compression, so for the
most part compression transactions are done a retail basis. And given the large
number of diabetic patients, seniors and other major patient populations that
need compression, the number of transactions can get very large. Providers
that specialize in compression can often derive as much as a quarter of their
revenues from compression garments alone.
That means that providers can concentrate on all the sales and marketing
appeals that can drive increased sales. And sales and marketing is an important
consideration because, at the end of the day compression garments are
clothing, and that means that fashion can play a role. Compression or no,
people want to feel what they’re wearing makes them look good. That opens
a wealth of marketing opportunities for providers. Let’s look at some of the
latest offerings on the market:
Stylish Compression for Women
Mediven for Women Vitality
- Mediven for Women Vitality provides
a casual compression with a stylish yet
subtle herringbone pattern, but is still
to provide comfortable,
- Vitality is designed with revolutionary
mediGrip technology, a light, knitted silicone
band that provides added security
without compromising comfort.
- The ClimaFresh system, which inhibits
odor-causing bacterial growth, helps
patients keep feeling fresh all day.
Stockings Prevent DVTs Post-Surgery
- Anti-embolism stockings to help prevent a
deep vein thrombosis (DVT or blood clot)
during bed rest and provide the benefits of
graduated compression when transitioning
from recovery to early rehabilitation.
- Available in both calf-length and thighhigh
styles with an open toe design that
allows for easy inspection of the feet, while
an anatomical foot design makes it easy to
wear these stockings with shoes when transitioning
from the bed to physical therapy.
- The latex-free stockings feature
18–23mmHg of graduated compression and
a comfortable top band that stays in place.
New Stockings Have Therapeutic Graduated Compression
- TRUFORM has released a 15-20 mmHg
graduated compression stocking as part
of its popular medical wear segment.
- The stockings feature a soft top and
knitted-in, defined heel for comfort,
and proper fit.
- The open toe-style lets you wear open-toe
footwear while permitting easy inspection
of the feet by the caregiver.
SAI Therapeutic Brands
Shades Line of Compression Socks Gets New Colors
- Sigvaris has launched two new additions
to its Microfiber Shades line: navy heather
and graphite heather socks, to broaden
its lineup of fashionable compression
- In addition to the new colors, the Microfiber
Shades Line is available in pink stripe, onyx
stripe, graphite stripe, dark navy stripe in
the 15-20mmHg compression level.
- The pink stripe, onyx stripe and dark navy
stripe are also available in the 20-30mmHg
Stocking Aid Helps Users to Avoid Bending
- The molded stocking aid helps users put
on socks or stockings without bending.
- The curved cutouts hold the sock in place
and the stocking aid holds the sock open
while it is being pulled up the leg.
- The add measures 4 in. high and weighs
Drive Devilbiss Healthcare
Range of Compression Garments Emphasizes Style
- Juzo’s Signature Collection includes print
leggings that give customers the benefits
of compression while letting them make a
- Styles include compression knee-highs,
thigh highs, leggings, pantyhose, arm
sleeves and gauntlets.
- Tie-dye and black tie dye are available in
the Soft & Dynamic lines.
This article originally appeared in the January 2017 issue of HME Business.