New Graham-Field Site Features Education Offerings

New brand identify effort includes revised corporate website that offers a ‘community’ of articles and educational resources.

GF Health Products Inc. has launched a new brand identity that includes a new corporate logo and a rebranding of its website that is mobile-responsive and features various educational articles and resources.

The new brand concept and resource community were designed with the guidance of a team of marketers and product managers, as well as business unit leaders that were assisted by Get Social Consulting.

The strategic effort came together from the ground up within the organization,” added Lisa Wells, president of Get Social Consulting.

“Graham-Field has played a vibrant role in the progression of the healthcare industry since the debut of the first Everest & Jennings wheelchair in 1933,” said Graham-Field CEO Ken Spett. “We, along with our customers, continue to transform to meet the ever-changing needs of our shared patients and the overall shift in the healthcare industry.”

About the Author

David Kopf is the Executive Editor of HME Business and DME Pharmacy magazine. Follow him on Twitter at @postacutenews.

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