Sleep and respiratory equipment maker Philips Respironics has rolled out a campaign aimed at re-engaging obstructive sleep apnea (OSA) patients who have struggled with or given up on sleep therapy.
As of 2014, an estimated eight million people who had been diagnosed with OSA were not engaged with therapy, according to data fusion analysis using data from the Centers for Disease Control, Health Market Science, Acxiom and Forrester.
To entice those patients back into treating their sleep apnea, the campaign educates them on the company’s Wisp sleep mask, and then directs them to their HME providers to obtain the mask. This Wisp is designed to blend stability and seal with minimal contact and increase comfort in order to fit 98 percent of sleep patients, according to the company.
The campaign will include a mix of search and banner ads driving patients to the Wisp web page on SleepApnea.com, which provides a phone number and email contact information for the Philips Respironics customer service team. If a patient is interested in obtaining the Wisp mask, the Philips Respironics customer service team will direct the patient to their established provider. In the event that a diagnosed OSA patient does not have a HME provider, they will be directed to HMEs who are in-network for the patient’s insurance.