Brightree Adds Two New Execs

Addition of Jones, Rietkerk will support rapid business growth and strategic operations.

HME software company Brightree has appointed two new executives: Lori Jones and Shaw Rietkerk, who will leverage their considerable experience within healthcare information technology to help support rapid business growth and strategic operations.

Jones will come on board as Brightree's executive vice President of sales, account management, partner programs and general manager of Brightree’s Home Health, Hospice and Private Duty business unit. Rietkerk was named executive vice president and general manager of Brightree’s Revenue Cycle Management business unit, a team of billing and collection specialists who help providers manage complex billing processes and procedures.

Jones has more than two decades of customer-facing and operating roles with Fortune 100 companies and early-stage technology ventures. Most recently, she was chief commercialization officer at AirStrip Technologies, Inc. a healthcare IT vendor providing enterprise-wide clinical mobility solutions. Prior to AirStrip, Jones spent more than 13 years at McKesson Provider Technologies, focused on new business growth, implementing organizational change, and operationalizing the customer experience. She was also vice president of business development in the Healthcare Provider Practice of Deloitte Consulting.

With more than two decades of healthcare service leadership experience, Rietkerk has a background in operations, account management, process integration and technology support services. Rietkerk led and scaled a services-driven healthcare business with high customer satisfaction levels. Most recently, Rietkerk was senior vice president of Worldwide Operations at M*Modal, a healthcare technology provider that specialized in clinical documentation solutions.

“We are pleased to announce the addition of Lori and Shaw to our team,” said Dave Cormack, Brightree’s president and CEO. “The timing to introduce these strong, customer-facing leaders into our company is ideal. Both Lori and Shaw bring an extensive amount of healthcare and operational expertise to their respective roles and will help us continue to grow our business as a leading provider within the healthcare industry.”

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on LinkedIn at and on Twitter at @postacutenews.

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