Jim Greatorex Joins VGM Retail

Former provider professional will help source new products to enhance providers’ cash sales efforts.

HME veteran and retail expert Jim Greatorex, formerly of Maine’s Black Bear Medical, has joined VGM Group Inc.’s Retail Services group.

In the role, Greatorex will help find new products to help enhance providers’ retail sales, and work with VGM members to help them build or improve their retail businesses.

Greatorex started Black Bear Medical in 1988, and it grew to three stores and 37 employees in Maine and New Hampshire until it was sold earlier this year. He is also a past president of NEMED, and has actively lobbied for the HME industry in Washington, D.C. Greatorex has more than 20 years’ HME retail experience, and regularly speaks on the topic.

“Retail in the HME space is not solely about selling traditional HME products for cash,” said Paul DiMarco, vice president of VGM Marketing. “Jim understands, after years of putting this into practice, that success comes from a unique product mix that appeals to the consumer. VGM is extremely excited to have an industry expert like Jim join our VGM Retail team.”

“I am excited to be joining the great team we have in VGM Retail Services,” Greatorex said. “I look forward to helping our members take advantage of the great retail opportunity our industry offers. I can’t wait to bring the provider prospective to our division and promote programs and products that will help providers build profitable, sustainable retail programs.”

Greatorex may be reached via email at Jim.Greatorex@vgm.com or (855) 285-3300.

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.

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