VGM Partners With PlayMaker CRM

Company’s customer relationship management is designed specifically for the post-acute care market.

VGM Group Inc. has partnered with PlayMaker CRM to bring industry-leading referral source management to home medical equipment providers.

PlayMaker separates itself from other customer relationship management (CRM) systems by focusing on referral source relationship management, as opposed to business-to-business relationship management.

“Too often we hear from members that the CRM options in HME are not built for medical providers. PlayMaker brings the CRM concept to HME in a way that is designed for post-acute providers,” says Clint Geffert, president of VGM and Associates.

Further focusing on HME providers, PlayMaker’s TargetWatch includes claims data brought to the HME industry by VGM Market Data, integrating prescriber-level HME claims data seamlessly into their CRM platform to identify, contact and track communications with key referral sources.

PlayMaker CRM’s cloud-based CRM solution is specifically designed for post-acute care businesses, including HME providers, to assist with maximizing sales efficiency, growing market share and increasing profitability.

Using the software HME providers can:

  • Manage accounts, contacts, referrals, events and expenses.
  • Identify and target high-value physicians and facilities to capture more market share.
  • Access critical information anytime, anywhere, on an iOS or Android device.
  • Increase sales and administrative efficiency.
  • Automate reporting to save time.

“Through our partnership with VGM, we are now able to offer HME companies the same level of market intelligence that we’ve been providing to home health and hospice organizations for years,” said John Griscavage, CEO of PlayMaker CRM. “This powerful data, combined with our industry-leading CRM platform, gives HME providers a proven solution to increase sales and grow market share.”

PlayMaker CRM will be exhibiting at the VGM’s 2015 Heartland Conference, June 15-18, in Waterloo.

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.

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