Pride Hires New Marketing VP

Jim Schreiber comes aboard as mobility maker gears up for various new releases.

Power mobility, complex rehab, auto access and lift chair manufacturer Pride Mobility Products Corp. has named Jim Schreiber as its new vice president of marketing.

Schreiber comes to Pride with more that 15 years of advertising agency and corporate marketing experience. Having served strategic marketing roles with clients such as Pfizer, Heinz, Arm & Hammer, AutoNation, Blackberry and Sony, Schreiber most recently worked for global vaccine manufacturer Sanofi Pasteur, where he led development of the company’s integrated marketing strategies across its U.S. portfolio of products.

“We’re excited to have Jim join the Pride and Quantum teams with his exceptional experience in integrated marketing,” said Scott Meuser, chairman and CEO of Pride. “Over the next year, both our Quantum and Pride divisions will be introducing new innovative products which have unprecedented user appeal and it’s essential our marketing of the unique benefits of these products is consistent and effective across all channels.  Jim is going to help us accomplish this goal.”

 “It’s exciting to be part of such a customer-first business model,” Schreiber said. “I feel privileged to work side-by-side with team members that have such a passion for helping improve the lifestyle of so many people around the world.”

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.

Reassuring Retail HME Customers During Tough Times