Bendell Takes Helm of New VGM Division

VGM Veteran will head Emerging Markets Group; Geffert to lead VGM and Associates.

VGM Group Inc. has named Ron Bendell as president of its newly formed VGM Emerging Markets division, which will develop high-potential business opportunities for the member service company.

A longtime VGM veteran, Bendell has been with the company for 17 years, most recently as president of VGM and Associates Ltd.

To fill the vacancy left by Bendell, Clint Geffert will step in as president of VGM and Associates, where he will be responsible for VGM’s medical equipment and complex rehab membership groups. Geffert joined VGM in 2012 as vice president of sales. Prior to that, he was at Philips Respironics for 14 years.

Additionally, Chris Hetherton has been named vice president-operations for VGM and Associates, moving over from VGM’s Marketing department. Hetherton joined VGM in 2012 after spending nearly 20 years in advertising and marketing businesses.

VGM Group CEO and founder Van G. Miller, sought to nix any speculation that the move was a commentary on the health of the home medical equipment market, and chalked up the leadership change to strategic growth goals for the organization.

“We remain very optimistic about the long-term outlook for HME, related health care opportunities and our business,” Miller explained in a public statement. “Continued success will require us to evolve and change. We are making strategic organizational changes within VGM to ensure our corporate structure optimizes our future growth opportunities while still servicing our existing programs, members and vendors.”

All changes are effective Dec. 1, according to VGM.

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.

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