Invacare Sets Minimum Advertised Price Policy

Policy applies to e-commerce providers selling specific offerings from the manufacturer.

Invacare Corp. has introduced anew unilateral Internet Minimum Advertised Price (MAP) policy for the United States.
 
The MAP policy applies to all U.S. providers that sell and market Invacare products over the Internet. Invacare stated it is adopting the policy in order to encourage all of its e-commerce providers to promote and invest in the marketing, pre-sales and post-sales services and support of certain Invacare products in the United States in a manner that will promote and preserve what the company says is the intended premium status of its products.

“Invacare recognizes that our E-Commerce Providers continue to invest their resources and efforts behind those premium products that allow for maximum return and maintain strong consumer loyalty,” said Judy Kovacs, vice president customer service and sales operations for Invacare. “Invacare strongly believes that we must continue to offer superior products that create consumer demand and generate solid profitability for all Invacare providers. We must continue to recognize those providers who offer superior customer service and product selection on a broad level, and that is the overriding purpose of this policy.”

Invacare’s MAP Policy will apply to the advertisement by e-commerce providers of a range of Invacare products that the company will designate as “MAP Products.” For each MAP Product, Invacare will specify a MAP price which will constitute the minimum advertised price for such products.

The entire MAP Policy, MAP product list and pricing can be downloaded from Invacare at http://www.invacare.com/pdfs/10-004rev0714_AdvertisingPolicy_MAP.pdf.

About the Author

David Kopf is the Publisher and Executive Editor of HME Business and DME Pharmacy magazines. Follow him on Twitter at @postacutenews.

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